We need to recognise that, if intelligible structure, developing and ordered complexity, is the story we have to tell, if the point of genes is to carry information, then the reality of the universe as we know it is suffused with the possibility of mind. Matter itself is pregnant with meanings, we might say – in the sense that the complexification of matter over the ages ends up in the phenomenon of consciousness.... If the nature of a gene is to carry a message, it is the nature of the recipient vehicle in a new generation to be able to "understand" it. To adapt a famous remark about one mythological cosmology, it's mind all the way down. Intelligence as we define it entails self-consciousness, the first-person perspective; but something seriously analogous to intelligence has to be presupposed in matter for the entire system of transmitted patterns and "instructions" to be possible.
At least some physicists have argued that it is more true to say that matter is a property of consciousness than the other way around – echoing the ancient philosophical dictum that the body is "in" the soul rather than the soul in the body.