Friday, 23 February 2007

A PR disaster for the Christian music industry

This afternoon I was listening to the excellent call-in radio programme, Australia Talks. The topic was contemporary rock music. With intense fascination and amusement, I listened as one caller from a Christian band attempted to commit PR-suicide. The caller stated the name of his band, and went on to make these remarks:

“I play in a band that goes with the Christian message…. We sell on the internet…. There’s six of us in the band, and in the last five years, we’re literally all millionaires…. I’m not a Christian, and none of the members in my band are either. But it’s a bit like The Wiggles. If you put yourself out there and find a market, you cater to it, and it’s as simple as that….”

Taken aback, the host of the programme asked: “So you’re a Christian band doing well on the Christian rock circuit – well obviously doing very well if you’re millionaires – but none of you are Christians?”

And he replied: “Well, it’s a market, that’s all you need to know really. You know, you cater to it. You write your songs to it. And that’s all there is to it. It’s no different to writing a jingle for Marmite…. I don’t really see why I need to be a Christian to play Christian music. If they want to buy it, that’s all that needs to be known.”

I’m sure the other five millionaire-members of the band will be thrilled at the publicity this generates!

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